Because you can walk down Queen St Mall on a Friday afternoon and catch a free-of-charge random mini concert, which turns up to be actually really good. Even though it's country music - not my favourite genre - they were very good and very entertaining. In most cases, those concerts are a promotional tool- and so was in this case (some kind of a country festival happening in the beginning of May). Not a problem- promote, as long as I am having fun I never mind.
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